RINVOQ
When RINVOQ was approved for atopic dermatitis, they went through a full rebrand for the new indication. I got to be part of the team that took on the monumental task of creating an entirely new brand book laying the groundwork for future assets
In addition to creating a visual voice for the brand, I also worked with a type designer to create a custom brushstroke font to be used specifically for the brand and drive home the defiant and disruptive brand we created
